Well, to be honest, I’m still not exactly sure what Amazon AWS is. I understand it is a cloud based product but how does that help marketers? I think it might have ad tracking capabilities, but it seems it may be for more tech savvy people, like IT professionals. I don’t know. That’s why I’ve considered taking their six-hour free training course to find out. If you’re wondering too, here’s a link to their course.
It seems that the FreeWheel media buyer product for TV and Video planning uses Amazon SageMaker “to predict advertising inventory for digital video and linear TV months in advance for billions of ad-serving records per day.” If you’re a standard marketer or media planner, then, you may not need to know all of this. However, if you like to stay educated, it probably doesn’t hurt to learn.