Search Engine Optimization (SEO) experts lately are suggesting looking at Google Trends to see what people are searching for and then writing a blog post on that same theme. So how can your target audience relate to some of these trends? Recently, the top trends on Google Trends were.
1. Joan Rivers
2. NFL
3. Dancing with the Stars
4. Gustavo Cerati
5. Federer
6. Beyonce
7. Josh Gordon
8. Russell Wilson
9. Johnathan Bennett
10. Andy Murray
You can look at the trends for a longer period than just a few days to see if they’re consistent and not just a one time fluke. Dancing with the Stars, for example, has been a highly rated prime TV show for a long time. In March 2014 the ABC show garnered 15.4 million viewers nationally and was ranked #2 after CBS’s NCIS. Maybe your business can’t afford to air a national ad on Dancing with the Stars, but you can find other ways to be associated with the show. There are pre-roll ads that can be placed locally in front of the show as viewers watch online, or you can write a blog post showing how one of the dancers used your product on their hair while on the show. Get creative. You just might find a way to have a connection with these top trends while potentially increasing traffic to your site.
