Callan Rush in her Magnetize Your Audience online webinar made some good points about why education based marketing makes a lot of sense to advertisers. First she pointed out that trust is a real world problem. Customers need to trust your product or service in order to make an online purchase. She emphasized that if you give away information that customers can use, they’re more apt to trust you in the future when making a purchase. This information supports the idea of a consistent marketing presence to grab the customer’s attention when they’re ready to buy, but now you might also consider an educational message.
Points To Consider When Implementing a Marketing Plan
Following are points to think about when implementing a marketing plan and when considering search based advertising campaigns. These percentages are online habits of customers.
•3% are actively shopping for you or your product/service.
•7% are open to buying your product/service.
•30% are unconscious about why they need you or your product.
•30% are a no. They have a problem but aren’t ready to buy.
•30% are aware for a future purchase.
