Political Climate Affects Advertising
With the general election scheduled for Tuesday, November 4, 2014, expect TV media avails to be impacted throughout the country starting the first week of September. Non-political advertisers will notice an impact on rates (increases) and available inventory. If you are a non-political advertiser and want to run TV ads late 3rd and early 4th quarters, get your schedules in now and hope that your ads aren’t bumped out by political advertisers. Impacted dates include September 6 through November 4. TV stations and cable networks that aren’t as news heavy most likely won’t be as impacted as the stations that focus on news.
NBC 7-39 New Prime Shows
The San Diego NBC station KNSD-TV 7-39, held their summer pre-view party recently for their new prime time shows that will begin airing in the Fall.
Their new shows include an hour long sometimes funny drama Wednesdays from 8 p.m. to 9 p.m. called The Mysteries of Laura. Debra Messing (Will & Grace) stars as an NYPD homicide detective balancing work and family.
On Tuesdays from 9-9:30 p.m. a new half hour show called Marry Me will air. The show focuses on how a couple decides to put marriage on hold after a bunch of botched up proposals.
Thursday evenings two new half hour shows are scheduled from 9 to 10 p.m. Bad Judge is first and then A to Z. Since the pre-view party, I couldn’t remember a thing about either of these shows. After looking them up online, I sort of remember Bad Judge. Kate Walsh acts as a strict judge that has a completely opposite personal life. A to Z looks like a romantic comedy that’s been done before.
Friday evenings right after Grimm, a new show called Constantine will air from 10 to 11 p.m. The show is based on a comic series called Hellblazer published by DC Comics. Although a bit dark, it appears promising.
My suggested picks as ratings winners: The Mysteries of Laura and Constantine. Since Constantine follows Grimm and ratings continue to grow for that audience it’s a good bet Constantine will get viewers to continue after Grimm and new viewers that are comic fans. With Debra Messing’s long standing on NBC’s Will & Grace, her show appears promising for interest with viewers that miss Will & Grace as well as other viewers who enjoy a good cop show.
Let me know what you predict will be winners and check back with me in October to see if the ratings follow my predictions, or yours.
