For years we’ve been informing clients of the power of continuing with traditional media as well as adding online exposure to their media campaigns. We might sound like a broken record here, but we believe all the new digital options are a great add on but were not meant to replace other forms of media in your campaigns. As SmartBrief reported on January 14, 2014, “Consumer Trust Remains Highest in Traditional Media”. The consumers, your customers, are making a strong statement that the content and ads they get from traditional media outlets are the most reliable sources of information for them. Here’s how the research breaks out in terms of the ads they trust. Research is based on a Nielsen study, a top media research company.
•”Newspaper advertisements remain the most trustworthy form of paid media in North America. 63% of respondents say they trust newspaper ads.”
•Magazine ads were ranked as 62% trustworthy.
•TV ads were ranked at 61%.
•Radio ads came in at 58%.
•”No digital product broke the 50% barrier, with search and online video coming in at 44%.”
Popcorn Press & Media’s stance on allocating media budgets is to include multiple forms of media and establish budgets based on your target audience’s interest while paying attention to research such as this. Let us know how we can help you.
