Summer Olympics 2012

The 2012 Summer Olympics will be in London, England and will air on NBC.
The San Diego NBC affiliate, KNSD-TV 7/39 invited media planners and buyers to their summer Olympic presentation at USD last week.  We were transported to the Joan Kroc Theater of Peace & Justice on campus by a shuttle and listened as athletes talked of their triumphs and struggles as they get ready to compete in the summer games.

One of the points that stands out from their presentation is the viewer perception of Olympic sponsors. People who responded to a survey about what they think of Olympic sponsors said:

“Olympic Sponsors Provide a Public Service”-84%
“Olympic Sponsors Are Industry Leaders”-82%
“Proud To Work For An Olympic Sponsor”-75%
“Olympic Sponsors Are Committed to Quality-73%

Some other things to consider:

Olympics Attract a Unique Audience-35% of the Olympic viewers say they typically do not watch television, yet they make it a priority to watch the games.  Surveys also show that Olympic viewers have a higher ad rate recall than during other programming (29%).

Your business can advertise during the Olympic programming in San Diego and other markets.  I can put together a plan for you.  Just call the phone number below.