What used to be called Sophie 103.7, a soft rock format, since March 29 is now San Diego’s Energy 103.7. The energy format plays top 40 hits targeted to reach teens and adults aged 18-34. According to industry insiders, as the ratings dipped on Sophie the station managers looked to a radio station in Los Angeles for inspiration to change to Energy. Tip, if you and your customers like hip hop and house-type music, you’ll enjoy this new station. It might be a good way to reach the elusive young audience marketers seek.
