Olympics’ TV Viewership isn’t Like it Used To Be

Yesterday, February 20, 2022 was the last day of the Winter Olympics in Beijing. I caught a glimpse of the downhill skiing as I was running on the treadmill at the gym the other day. That was my only viewership besides news reports. How about you? Did you watch any of the games? According to the LA Times, I wasn’t the only one with limited viewership. The start of the games was down 55% from the previous winter Olympics. Read more here. So does Nielsen, the company that measures viewership, count gym views? Yes, according to an article in Adweek. Since April, 2016 Nielsen started measuring viewerships in outdoor venues like sports bars, gyms and hotels. Here is where that news report is.