The Media Audit Report came out with a survey that revealed beer consumption is making a slow comeback from its peak in 2008. The report surveyed 80 U.S. cities and found that 5.9% of the respondents consumed beer frequently. The Audit defines frequent beer consumption as consuming beer on six or more occasions in the past two weeks.
According to the survey, there has been a 5.4% increase in the percent of women who frequently consume beer. Although they still make up just 19.6% of frequent beer drinkers, the number did rise from 18.6% in 2008. Note, this category may be a niche that can be filled by beer companies who want to take advantage of the increase. The study showed two mediums that would most likely expose women to beer ads: Radio and Television. The survey showed, 23.3% of females who frequently consume beer are heavy radio listeners who spend three or more hours a day listening compared to 18.3% of the general population. They are also 22% more likely to be heavy TV viewers. They spend five or more hours per day watching TV and represent 26.1% of heavy TV viewers.
Finally, the report found the top frequent female beer drinking populations were in Greensboro, North Carolina (7.2%), Akron, Ohio (5.9%), Boise, Idaho (4.7%), Allentown-Bethlehem, Pennsylvania (4.6%) and Eugene, Oregon (4.3%).
Popcorn Press & Media can create effective, targeted ad placements in radio and television for your beer product. Contact Janene at [email protected].
