A consumer spending study from The Media Audit 2010 reveals that adults in Reno, Nevada spend the most amount of money on wine consumed in the home in a typical year. According to the study, consumers in Reno spend an average of $1,659 over the course of a year on wine. That amounts to almost $32 weekly in wine purchases. The average annual expenditure on wine consumed in the home for the typical U.S. adult is $911 per year.
Fort Myers-Naples, Florida ranks second in the national survey. Local adults in Naples spend an average of $1,577 per year on wine. Colorado Springs, Colorado ranks third with an average annual expenditure of $1,510, followed by Tucson, Arizona ($1,329 per year), Austin, Texas ($1,260 per year), Tampa-St. Petersburg, Florida ($1,236 per year), Melbourne-Titusville-Cocoa, Florida ($1,224 per year), San Jose, California ($1,284 per year), Long Island, New York ($1,139 per year) and Toledo, Ohio ($1,131 per year). Data was compiled from The Media Audit’s 2009 Annual Consumer Buying Power Report.
The report further reveals that Austin-based Whole Foods ranks among the top stores shopped by frequent wine consumers. According to the study, 35.7% of Whole Foods shoppers consume wine on three or more occasions in a two week period. Among all U.S. consumers, 13.2% consume wine three or more times in a two week period. Trader Joe’s shoppers rank second, with 33.6% who typically consume wine three or more times over the course of two weeks, followed by The Fresh Market (31.3%), Harris Teeter (23.6%), Wegmans (20.4%), Safeway (19.4%), Costco Wholesale (19%), Vons (18.9%), Lowes Foods (18.2%), and Jubilee Foods (18%).
For more information, contact The Media Audit.
