According to Nielsen ratings, “Hispanics have the highest propensity to listen to the radio of any ethnic group.” The research firm’s findings reported “94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.” Nielsen found the most significant growth in Hispanic radio listening was during the morning drive time (6-10 a.m). It would appear that with the growth of so many vehicles to consume media that radio listenership would be on the decrease, but surprisingly Nielsen found that “Radio consumption across the U.S. continues to grow, as nearly 92 percent of Americans 12 or older are tuning in each week. That’s 244.4 million of us, a record high.”
The top 5 Markets in the U.S. for Hispanic TV Viewing according to Nielsen are the following.
1. Los Angeles
2. New York
3. Miami-Ft. Lauderdale
4. Houston
5. Dallas-Ft. Worth
Note: Since we’re located in San Diego, that market ranks 12th.
