What were your business successes or failures this past year? It’s a great time to re-evaluate what’s working in your business and what’s not working. If you haven’t thought about your advertising for the new year, now’s the time to get that in order as we head into what looks like a more promising year. Hiring is up and there’s talk that the real estate and home furnishings sectors should gain some ground this year.
What’s trending in Adland? I thought you’d never ask.
•National ad packages in CBS’s Superbowl XLVII New Orleans are going for $3.7 to $3.8 million and there’s just a handful of packages left, or at least that’s what they’re reporting. Of course, you can always buy spot market ads like in San Diego for less. Some of the national advertisers on board are Anheuser-Busch, Audi of America, Cars.com, and Godaddy to name a few.
•Retail Christmas sales have been revised to a 4.5% increase, according to an article in AAF’s Smartbrief January 4, 2013 email. It is conjectured that the boost in sales was due to deep discounting.
•In the same AAF Smartbrief email, it was reported that the FTC has cleared the way for Google to self promote in adwords campaigns but they must make their campaigns easier to transfer to rival sites.
•According to Warc News, big firms are downbeat about the outlook for European investments.
•With so much focus on digital advertising you’d think that advertisers would be allocating most of their media dollars to digital, however, according to an article in Ad Age’s digital, “How the Real-Time Ad Market Grows from $2 Billion to $9 Billion”, just 10% of most budgets are allocated to digital. That means the remaining goes to traditional advertising. The article mentions how that category could grow if more companies took advantage of the new opportunities to order programmatic online ads. Publishers supply ads to companies with audience, budget and desired outcomes supplying higher quality content and demographics.
