Christmas in October? If you haven’t yet thought about how you’re going to market your business during the holiday season, now’s the time to let us put an advertising package together for you.
Here are just a few ideas.
•Cox Media airs 25 days of Christmas starting on December 1 on ABC Family and you can advertise throughout the entire market (locally or nationally) or even in small market zones if you want to target a small area near your place of business. On November 24 you can advertise on Thanksgiving Live on the Food Network. TNT will air Christmas in Washington and TBS will air A Christmas Story. HGTV will give one lucky person an HGTV Urban Oasis Giveaway and will air behind the scenes coverage. MTV will have Club NYE 2014. If you’re targeting men, there are the bowl games like last year’s BCS Championship on ESPN that achieved a 17.47 household rating. These are just a few examples of holiday programming.
•Usually one or two radio stations in a given market area will turn to 100% holiday music. KOIT-FM in San Francisco has done this in the past. Your business can be a part of that music environment.
•Put together special holiday gift packages of your product and then promote them via email blasts, online, on blogs, on your website and more.
•Be a sponsor and or have a booth space at the La Mesa Christmas in the Village event or other holiday event that makes sense for your product or service.
•Have your own holiday event, or partner with a media source to work with an event they’re already producing. Magazines are good at this.
The bottom line is that now is the time to increase your sales for the year when people are more apt to make purchasing decisions. Popcorn Press & Media can help you make smart decisions that target your chosen audience. You could probably do this yourself, but what I’ve found is when I am given the chance to monitor what client’s are doing on their own, we can usually save money and time that can be used elsewhere.
Merry Christmas and Happy New Year!
