Media Audit Report Shows that consumer’s spend 13% of their daily media exposure on email.
The Media Audit found that “13% of a consumer’s typical day exposed to media is spent reading and writing emails.” The study found that the average time spent reading and writing emails is an hour and 27 minutes per day, which comprises 13.2% of the total daily media exposure. The time spent on emails ranks highest among the 35 to 44 age group, followed by the 25 to 34 years old, then the 18 to 24 year old group.
