A recent Warc.com news article stated that marketers need a “content mindset”. The basis of the article stated that marketers need to start thinking more like journalists and consider more about content compared to traditional strategies.
The article quoted Steve Rubel, chief content officer at PR Firm Edelman, “Most marketers wrap content inside a marketing message. Good journalists do the opposite. We need to think like them, with the reader’s needs ahead of our own creative process.”
